Today, The Coca-Cola Company welcomes England and Chelsea Star Cole Palmer as its newest brand ambassador, in a partnership that brings together one of the game’s most exciting young talents with one of the world’s most iconic brands.
Whilst Palmer remains focused on performing at the highest level, he will feature in Coca-Cola and Powerade activations designed to bring fans closer to the action. This includes activity linked to Coca-Cola’s role as the Official Soft Drink Partner of the Premier League, celebrating football’s power to unite fans across the UK.
Palmer will also support activations around the upcoming FIFA World Cup 2026™ as part of Coca-Cola’s longstanding partnership with the tournament, as his influence continues to grow both on and off the pitch.
The announcement is brought to life with the Premier League 500ml Superfan Can through a tongue-in-cheek short film inspired by Palmer’s favourite post-match Chinese meal – “salt and pepper chicken, rice, chips and curry sauce”. Set in a takeaway, the film sees him take a call from his agent confirming the partnership, before being welcomed by the owner with a well-chilled 500ml Superfan Can of Coca-Cola Zero Sugar and a nod to his iconic “ice cold” celebration.
Cole Palmer said: “It’s class to be working with Coca-Cola, it’s an iconic brand so it feels a bit surreal. There’s a big summer coming for Coke and Powerade and plenty going on, so I’m looking forward to getting stuck in and seeing what we can do together.”
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Cole Palmer is one of the most exciting young players in the game right now, and his appeal with younger football fans makes him a strong fit for our brands.
“This partnership gives us a great platform to engage shoppers through standout in-store activity, with Coca-Cola and Powerade campaigns designed to drive visibility, footfall and sales for our customers across a huge summer of football.
“With a packed calendar of football moments, from the Premier League through to the FIFA World Cup 2026™, we’ll be supporting this with strong activation across retail, helping our customers tap into demand and make the most of the peak sales period.”
The partnership will roll out across the summer, with more activations to be revealed across football, culture and fan moments.
Coca-Cola continues to support football communities nationwide, helping more fans enjoy the game, wherever and however they watch it.
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