As part of a partnership that has been ongoing for more than a decade, Champagne Taittinger is proud to once again be the Official Champagne of the FIFA World Cup 2026™, as well as the FIFA Women’s World Cup 2027™.
To mark the partnership, Champagne Taittinger has created a limited-edition bottle of its Brut Réserve that will be available at all major supermarkets in the UK.
Entirely black, the label features holographic gradients in the colours of the host countries – red for Canada, green for Mexico, and blue for the United States – as a symbol of unity. Its texture and holographic effect were designed to be reminiscent of the movement and stitching of a football.
This partnership is of great important to the Taittinger family, who are passionate about supporting culture and craft on the global stage. In addition to FIFA, their many key global partnerships include leading cultural institutions and events such as BAFTA, UNESCO, and the Montreux Jazz Festival, as well as their own initiative, the ArsNova Prix Culinaire, and long-term patronage of iconic venues such as London’s Old Vic theatre and the Paris National Opéra.
Vitalie Taittinger, President of Champagne Taittinger, commented “We take great pride in representing Champagne, and France, at this monumental global event. Having worked with FIFA for the past thirteen years, this partnership is an integral part of our calendar, and a mark of recognition for the excellence and consistent quality of our Champagne. We are thrilled to be bringing the rich history and joy of Champagne to all the World Cup stadiums, celebrating the togetherness and global spirit that football and Champagne share.”
In the UK, the limited-edition bottle will be available to buy in ASDA, Morrisons, Sainsbury’s, Tesco, and Waitrose, as well as select independent merchants and the on trade with an RRP of £46.
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