With half of UK snackers now purposefully choosing snacks to boost nutrition, with protein, energy, and satiety as key drivers, Primula Protein delivers 24g of protein per 140g.
As Neilsen reports that protein cheese is attracting new shoppers and new occasions, Lindsey Simpson, Primula NPD Manager, explains that Primula Protein is an example of true category growth. She commented: “Dairy is already the number one category for protein seekers and is quickly adapting and innovating to fuel booming demand.
“Data shows that protein cheese isn’t replacing existing purchases, it’s driving additional spend within the category, as shoppers differentiate between functional and indulgent occasions with which to enjoy cheese. Primula Protein is set to meet the surging demand for convenient, high protein snacking, attracting younger, health conscious consumers and positioning the category for growth.”
Made with real cheese, Primula Protein combines a deliciously creamy taste with high-protein credentials, with the packaging featuring bold, clear messaging and imagery to communicate the product’s functional benefits. It’s also housed in Primula Cheese’s iconic snackable tube format.
Lindsey Simpson added: “This launch reflects Primula’s commitment to responding to relevant trends and changing consumer needs. With protein dominating social media trends, we’re confident Primula Protein will resonate with shoppers looking for a convenient, on-the-go protein fix.”
Primula Protein will be available exclusively in Sainsbury’s from 22 April (RRP £2.20 / 140g).
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