- Hilltop adds Organic Wildflower and Gold Edition to its growing portfolio
- Hilltop also introduces larger format of its best-selling Blossom Honey
- Each new launch is fully traceable
Hilltop, the UK’s largest independent honey brand, expands its product range with the launch of Organic Wildflower and Gold Edition.
Organic Wildflower 720g will launch into Asda this week with an RRP £5.30, while Hilltop’s new Gold Edition 340g will debut in Tesco from 18th May with an RRP £3.50. The range has been expertly crafted for shoppers who are obsessed with honey, offering bold flavour profiles that are fully traceable.
With demand for organic produce continuing to grow1, Hilltop is expanding its range with Organic Wildflower Honey, packed with flavour and produced by bees foraging in organic wildflower meadows. The new product is 100% natural and tested twice for authenticity. The new green bottle cap and peelable label come with a QR code and unique tracking number for shoppers to trace their honey and read more about the flavour profiles of the regions they were sourced from.
Farmed within a 4km radius of organic land, this Organic Wildflower Honey carries an endorsement from the Soil Association, giving shoppers the chance to elevate breakfast and enjoy the natural sweetness of honey with the added organic benefits.
Hilltop’s new Gold Edition honey has been crafted for taste – offering consumers an everyday honey with a rich golden flavour. The blend is created using honeys specially selected from India, Mexico and Argentina, chosen for their rich, bold flavour profile- whilst meeting needs of shoppers who want great value and flavour. Gold Edition is fully traceable and brings the boldest flavours of world honey together in one bottle. Its golden hue and deep, rounded flavour makes it a standout choice for honey enthusiasts who appreciate both quality and authenticity.
Alongside these two new launches, Hilltop announces a new format and on pack redesign for its best-selling Blossom Honey. The popular everyday honey is now available in a 900G format, making it perfect for families and serious honey lovers looking for further value for money with an RRP of £4.50. The refreshed packaging delivers improved shelf standout while maintaining the quality and taste that has made Blossom a household staple.
Kate Utting, Marketing Director of Hilltop Food Group says: “Customer tastes are continually evolving, and at Hilltop we want to inspire shoppers to explore the full spectrum of honey’s bold, natural flavour. Whether it’s the purity and traceability of our Organic Wildflower Honey or the rich, indulgent taste of our new specially selected Gold Edition, we’re committed to bringing something truly special to every table. Both products celebrate the natural diversity of honey and reflect growing consumer demand for quality, authenticity, and great tasting honey.”
Hilltop’s Organic Wildflower will launch into Asda this week with an RRP £5.30, while Hilltop Gold Edition will debut in Tesco from 18th May with an RRP £3.50. Hilltop’s new 900G Blossom, will be available this week in Asda, with an RRP £4.50.
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