Hooch Lemon and Hooch Cherry roll out in Tesco stores nationwide from 20th April
Iconic RTD brand Hooch, renowned for bringing bold flavour and unmistakable personality to the drinks aisle for over three decades, has secured a listing with major UK supermarket, Tesco for its Hooch Lemon and Hooch Cherry flavours.
Available in Tesco stores nationwide from 20th April, the listing makes it easier than ever for consumers to enjoy Hooch’s 3.4% ABV sessionable RTDs. With the vodka-based RTD category currently growing at around 18% year on year, Hooch continues to cement its role as a key driver in the category, seeing +78% growth in retailers in 2025*.
Hooch Cherry delivers a sweet and tangy cherryade flavour, making it an easy drinking RTD perfectly suited to summer at-home occasions, BBQs and festivals. Launched in summer 2025, it taps into ongoing demand for bold, fruit-led drinks, with cherry emerging as a key flavour driver in the category. Hooch Lemon, the original alcoholic lemonade that launched the brand, combines zesty lemon with a light, fizzy finish, delivering a nostalgic 90s nod while remaining a refreshing choice for social sipping. Both variants are crafted with triple-distilled vodka, gluten-free, and designed for easy ready-to-drink enjoyment.
The listing builds on Hooch’s ongoing evolution following its 30th anniversary last year, during which the brand won multiple awards for its OOH advertising campaigns. It underscores Hooch’s continued innovation in the RTD category, with Cherry driving significant growth and Lemon remaining a summer staple – reinforcing Hooch’s position as both a heritage brand and a future-facing player in the RTD market.
Jacob Barrett, Senior Brand Manager at Hooch, commented: “Landing a listing with Tesco is a big moment for Hooch and a strong indication of the momentum behind the brand. Off the back of a mammoth year, driven by our 30th anniversary campaign in 2025, we’ve seen standout growth in the off trade. Our core Lemon flavour continues to perform strongly, while new variants like Cherry give consumers an exciting range to choose from, all in bold, no-fuss, ready-to-drink formats.
“With Tesco now joining our broad distribution network, Hooch is more accessible than ever, putting our flavours within easy reach of even more consumers and helping to accelerate our growth further.”
Hooch Lemon and Hooch Cherry launch in Tesco stores nationwide from 20th April, alongside being available to purchase in 12-pack 440ml cans (RRP: £24.50) and 6-pack 70cl bottles (RRP: £18.50) through the Hooch website.
For further information, please visit www.hoochdrink.co.uk.
* NIQ 52 w/e 09.08.25
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