Lactalis UK & Ireland is expanding its Président portfolio with the launch of Président Crème Fraîche, marking the brand’s first fresh cream SKU in the UK.
Available in a 200ml resealable tub (RRP £1.55), the product brings a premium, authentically French offer to the chilled cream fixture, a category still largely dominated by private label.
Made in Normandy, backed by decades of French dairy expertise, Président Crème Fraîche delivers a rich, thick texture that performs reliably in cooking – staying stable and smooth when heated and bringing a creamy finish to both savoury and sweet dishes.
The launch taps into growing demand for affordable, premium-at-home experiences, as shoppers look to elevate everyday meals with minimal effort. Across dairy, indulgent and flavour-led products are playing an increasingly important role in driving category value, as consumers seek richer textures and more elevated results at home.
Designed for versatility, the product blends easily into sauces, soups, curries and pasta dishes, while also adding richness to bakes, desserts, and toppings. Its resealable packaging makes it easy to store while helping maintain freshness for longer.
As one of the few branded crème fraîches available, the launch gives retailers a clear point of difference, appealing to shoppers looking to trade up from own label, while encouraging existing Président consumers to use the brand more in everyday cooking.
Héloïse Le Norcy-Trott, Group Marketing Director at Lactalis UK & Ireland, said: “Président is synonymous with quality, indulgence, and the French Good Life, and this launch is a natural next step in our strategy to bring great-tasting French dairy products to UK shoppers in ways that elevate everyday dishes.
“With our Crème Fraîche, we’re extending that expertise into a new part of the fixture, giving shoppers a simple way to add richness and versatility to everyday cooking. As consumers continue to look for easy ways to create more indulgent meals at home, we see a clear opportunity for a premium, branded crème fraîche that delivers both quality and performance.”
Président Crème Fraîche will be supported by in-store activation at launch, including POS and shopper education to drive awareness and inspire usage.
It is available in Co-op from 23 March, with an RRP of £1.55.
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