Knights Vintage Cider, the fastest growing Vintage Cider brand[1], is rewarding its shoppers by offering hundreds of chances to win Virgin Experience vouchers, by purchasing its 500ml x4 packs.
The promotional packs begin rolling out in Asda and Tesco stores from April, with the incentive expected to run until the end of June.
By purchasing the x4 packs, shoppers have the opportunity to win one of 200 £100 Virgin Experience vouchers, with a wrap up draw of a further 20 x £100 vouchers later in the year.
Grace Anthony, Head of Marketing at Aston Manor Cider, said: “Our on-pack promotion is designed to accelerate trial and boost rate of sale for retailers. By combining strong shelf presence with an added value incentive, we’re confident it will help drive visibility, engagement and repeat purchase, at a time when cider sales are already at their peak.
“Vintage Cider is a key value growth segment which is currently outperforming the market by 9% YOY[2]. Knights Vintage is the No.1 driver of value in Vintage[3] and is driving incremental sales and repeat purchase in the Cider category[4].
“We’re thrilled to bring this on-pack giveaway to shoppers. It’s a simple way to add extra value and excitement to every purchase.”
Awareness of the promotion will be driven across the Knights Vintage Instagram, alongside media activation, Clubcard and Asda Price offers and branded free standing display units in Tesco stores.
[1] NielsenIQ | Total Coverage incl. Discounters | 52 w/e 21st February 2026
[2] NielsenIQ, Total UK Cider Market, Value Sales, 52we 27/12/26
[3] NielsenIQ, Total UK Cider Market, Value Sales, 52we 27/12/26
[4] NielsenIQ – Total Grocery Multiples – 52wks – 27/12/2025
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