Innovation sees iconic brand enter the frozen aisle
Lyle’s Golden Syrup is launching two brand-new ice creams, set to capitalise on the exponential demand for frozen desserts in the UK.
Rolling into Iceland for an exclusive period from 24 March, Lyle’s Golden Syrup Ice Cream with Gooey Syrup Swirls will be available in 500g tubs, RRP £4.75.
Lyle’s Golden Syrup Ice Cream with Honeycomb Pieces is set to follow this year.
Each recipe is made with blended fresh British milk, and rich double cream, sweetened with generous ripples of Lyle’s renowned Golden Syrup throughout. There are no artificial colours, flavours or preservatives.
Combining traditional taste with premium ingredients, the range taps into key purchase drivers including heritage-led appeal and sensory texture.
Scoops can be served on their own or with desserts as a versatile all-season option.
The innovation sees Lyle’s expand beyond baking and syrups into the ice cream market which reached 1.6 billion in retail sales in the 12-month period through May of 20251.
Olivia Haley, Brand Manager at Lyle’s, said: “This launch taps into two big ice cream trends for 2026: British dessert flavours and comforting nostalgia.
“Lyle’s is synonymous with moments of indulgence. We know classic flavours dominate consumer preferences in ice cream, especially among our modern family audience. Our Golden Syrup is reminiscent of childhood treats, yet it’s a unique flavour in ice cream today. We’re bringing this spirit of innovation to the category.”
With ice cream searches expected to spike over Easter and familiar flavours trending, Lyle’s new range will have consumers heading straight to the freezer aisle.
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