Cadbury &More is relaunching, marking the evolution of Cadbury’s indulgent range. With the relaunch comes a bold new visual identity designed to maximise presence on-shelf and clearly differentiate the range from the core Cadbury portfolio. Strengthening the line-up further, the brand is introducing Cadbury &More Biscoff, to deliver a brand new indulgent offering.
New Cadbury &More Biscoff continues Cadbury’s successful partnership with Lotus Biscoff after the launch of Cadbury Dairy Milk Biscoff in 2025, which is now worth £24m[1]. Cadbury &More Biscoff features an indulgent Biscoff spread centre topped with crunchy Biscoff biscuit chunks, encased in Cadbury chocolate. The new addition is set to drive further excitement in the category, especially amongst younger adult consumers who are driving demand for indulgent flavours such as Biscoff. The new addition is set to drive further value to the suite of Cadbury &More products already available, with the range now worth £13.5 million[2].
To support the launch, a new creative platform, Give into More, will be launched across multiple channels, making the brand unmissable. The campaign is designed to continue to fuel brand awareness and drive trial amongst young adults encouraging them to take the time to indulge in a delicious chocolate experience.
Since launching in 2024, Cadbury &More offers shoppers a more indulgent eating experience, filled with multi-textured fillings, such as nuts and caramel. The range particularly appeals to younger adults, who are looking for new texture and flavours[3] and experiences from their snacks, adding something new and distinctive to the chocolate category as a whole.
Ellie Swales, Brand Manager for Cadbury Tablets at Mondelēz International, said: “Cadbury &More was developed to deliver a unique and indulgent experience for consumers, bringing something new to the chocolate category, and this next phase represents a bold step forward for the brand. Refreshed packaging, establishing a new visual identity and the launch of Cadbury &More Biscoff are intended to drive wider appeal to our younger consumer target and redefine indulgence. The new addition to the range brings excitement to the category while reinforcing Cadbury’s credentials in indulgence. Our focus is to deliver incremental category growth, by offering unique experiences that drive engagement and increase basket value.”
Cadbury &More Biscoff joins Cadbury &More Caramel, Nut Crunch and Cadbury &More Nutty Praline Crisp. The range is available across the grocery channel.
[1] Nielsen Discovery – OS RMS Confectionary – Tot Coverage – MAT – WE 7.02.26
[2] Nielsen total Coverage: w/e 2.11.25
[3] Kantar World Panel; Shopper Demographics; w/e 26.01.25
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