Coca-Cola Europacific Partners (CCEP) has unveiled a bold new 500ml Coca-Cola ‘Supercan’ format in GB – a larger single-serve can designed to unlock incremental growth in the fast-moving immediate consumption space.
As the Official Soft Drinks Partner of the Premier League, Coca-Cola is launching the new 500ml Supercan with a nationwide Superfan on-pack promotion – celebrating and rewarding the passion that powers football fans across the UK.
Promotional packs are now exclusively in Sainsbury’s and will roll out nationwide from the 2nd March until 4th May. After the promotion ends, the 500ml can will continue as part of Coca-Cola’s core range, further strengthening its on-the-go portfolio and meeting growing shopper demand for bigger, premium-looking packs suited to modern lifestyles.
A Supercan for Superfans
Available across Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke at a recommended retail price of £1.95, the 500ml Supercan taps into one of the fastest-growing single-serve formats in sparkling soft drinks[1], giving retailers a powerful new tool to drive shopper recruitment and frequency of purchase.
Combining the premium feel of a can with a convenient size for on-the-go and social occasions, the format is designed for chilled availability and impulse missions – adding standout to the fixture while complementing existing 500ml PET offerings.
Kicking off with Premier League passion
The Premier League limited-edition Supercan design draws inspiration from fan murals and football iconography, featuring bold graphics of gloves, boots, balls, goals, scarves and trophies. The result is a striking, high-impact pack designed to command attention in-store and resonate during key matchday moments.
Every promotional 500ml Supercan features a QR code inviting shoppers to access a series of football-themed challenges hosted on a dedicated Coca-Cola microsite.
New challenges will drop monthly, covering everything from stadium and kit knowledge to iconic moments and Premier League history. Once-in-a-lifetime prizes will be available throughout the campaign, including hospitality tickets to the final match of the season, VIP stadium tours, watching a game with a club legend, playing on the pitch and meeting a current player.
Rob Yeomans, Vice-President, Commercial Development at CCEP GB, said: “The 500ml can is one of the most exciting growth opportunities within sparkling soft drinks right now[2]. By introducing the Supercan in GB, we’re giving retailers a format that shoppers are actively looking for.
“When it comes to the Supercan, a big pack means big prizes. Our Superfan promotion gives consumers a reason to engage with the Coca-Cola brand week after week, rewarding their passion with experiences only Coca-Cola can unlock as the Premier League’s Official Soft Drinks Partner.
“For retailers, this is a powerful opportunity to drive incremental sales, recruit younger shoppers and create excitement in-store during key trading moments across the football season. We know ‘cold is sold’, so by prioritising chilled availability and creating standout displays around major fixtures, retailers can tap into matchday missions and unlock impulse purchases.”
The campaign is backed by a £2.5m investment in 2026 spanning social, influencer partnerships, PR and shopper activation, ensuring strong visibility and momentum throughout the Premier League calendar.
Free POS materials are available via MyCCEP.com to help retailers create theatre in-store, drive standout and bring both the new pack size and Superfan promotion to life.
Additional limited-edition activity is planned for later this year, helping to keep the Supercan front of mind throughout the season.
[1] Nielsen. Total Coverage. Total CCEP Markets. MAT Q2 2025 vs MAT Q2 2023. Volume in unit cases. Single Pack Cans. Core Sparkling
[2] Nielsen. Total Coverage. Total CCEP Markets. MAT Q2 2025 vs MAT Q2 2023. Volume in unit cases. Single Pack Cans. Core Sparkling
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