France’s proudly family run, organic cidermakers Wignac have given their award-winning range an exciting brand refresh including an eye-catching packaging makeover ahead of the key cider drinking season. The new, visually impactful, aspirational packaging aims to bring to life the brand’s story, heritage and provenance, while aligning it to the colourful, convivial and charmingly chic French countryside lifestyle.
A true expression of the terroir of the Ardennes, Wignac’s superior range is made with 100% organic pure apple juice with no added sugar, colourings or sulphites. The stylish branding rolls out across the UK on the 1st March 2026 and will be supported through strategic investment in digital platforms, social media and influencer campaigns, on-trade activations, advertising, events and sponsorship.
Offering effortless charm to discerning urban drinkers that cherish the countryside, the refresh will enable Wignac to better target the multiple, convenience and speciality retail sectors after already building an impressive list of On-trade stockists including Flat Iron, Little Door Group, Caravan, Gaucho, Burger & Lobster and the Sanderson Hotel.
Targeting consumers that don’t take themselves too seriously but who are looking for the best in life alongside lighter and brighter drinking occasions, the refresh and striking new packaging intends to further promote the brand’s authentic identity, while shining a light on the Ardennes region in Northern France.
Eliane Astor, who is the Co-founder of Cidres Wignac, said:
“While the quality of our organic liquid has never been in question, although enchanting – the old branding was tired and didn’t effectively communicate our story, passion, provenance and premium positioning. To this end, we’re delighted to roll out Wignac’s fresh, distinctive yet playful new look. We’re confident it will improve brand visibility, better highlight our unique proposition and provide the foundations to reach new sectors and engage with even more discerning drinkers in the UK and in international markets around the world.”
The Wignac Organic Range
Wignac Organic Pomme Cider – 4.5% abv – 33cl and 75cl bottles
The flagship cuvée of Cidres Wignac, Pomme is a cider made with 100% pure apple juice, all sourced from organic orchards. Its uniqueness lies in the fact that it is made with different varieties of apples, 65% cider apples and 35% eating apples. With no added sugar, colourings, or sulphites, it is crisp and refreshing with an apple backbone harmonising between the sweet and the tart.
Wignac Organic Rosé Cider – 4.5% abv – 33cl and 75cl bottles
The Rosé Cider combines a subtle blend of 88% organic apple cider and 12% pure grape juice. It attracts the curious in search of something new offering notes of strawberries and raspberries. Without any added sugar, artificial colours or sulphites, it is an easy drinking, beautifully balanced artisanal product that will delight tastebuds.
Wignac Organic Non-Alcoholic Cider – 33cl and 75cl bottles
Destined for both young and old who can’t drink alcohol or refrain from drinking it, Wignac Non-Alc is the latest vintage from Cidres Wignac. Arriving in the spring of 2020 and inspired by its counterparts, this alcohol-free super refresher is produced using 100% pure organic apple juice.
The Roots of Wignac
Nestled in the luscious Ardennes Forest in Northern France is the ancestorial home of the Wignacourt family – Chateau de Guignicorut sur Vence. During France’s Belle Époque or Beautiful Era, between the end of the Franco-Prussian War in 1871 and the beginning of the first world war in 1914, the chateau and the Ardennes region was rich in apple trees and orchards. These special apple varieties were celebrated locally and used by the Marquise de Wignacourt to make cider for the numerous country goodtime getaways, parties and picnics that were evocative of the period.
With two world wars devastating the region and ravaging its fruit trees, plus the Wignacourt line becoming extinct over the course of the 20th century, descendants of the Marquise de Wignacourt started to revive the orchards and the region’s cider-making tradition in 2015. Aiming to put the Ardennes back on the gastronomic, cultural and natural beauty map, Wignac was launched in 2016 by Edouard de Merode and his sister Eliane Astor (née de Merode), who grew up in the Wignacourt family home.
An organic cider that is a true reflection of the Ardennes, the siblings use a secret family recipe, which utilises a special blend of organic cider and dessert apples. Specifically selecting late apple varieties that are harvested in autumn, the extra time on the trees is crucial to sugar formation, the blend and the final, unique Wignac taste. Exclusively imported by Casa Julia, the Wignac ciders are proudly organic and have successfully passed the CERTISYS – BE-BIO-01 Control. Certified by Ecocert FR-BIO-01. In addition to these organic credentials, the brand has also won numerous awards including a Great Taste Award in 2023.
For more information, visit www.wignac.com
Comments are closed.