THREE SIXTY Vodka builds UK momentum with new bottle design and nationwide listings

THREE SIXTY Vodka, the number one leading premium vodka brand in Germany^[1], is launching in the UK off-trade with a refreshed premium bottle and significant new listings. The brand will launch in 170 Sainsbury’s stores nationwide from 19^th April 2026, with Ocado going live from 25th February 2026, delivering immediate national reach across bricks-and-mortar and online grocery in the UK.

Alongside the new listings, THREE SIXTY’s refreshed diamond inspired bottle has been created to draw attention in the spirits aisle. The contemporary new design brings the brand’s diamond filtration process and four-times distillation credentials to the forefront. The new bottle showcases updated design elements, including a matte-finish cap, more defined facets, and a revamped label featuring a new brand logo and typography.

Owned by German family spirits producer Schwarze und Schlichte, THREE SIXTY enters UK grocery as the number one premium vodka brand in Germany^[2], delivering +3.5% growth in 2025^[3]. The brand also brings established credibility from its successful UK on-trade presence, providing a strong foundation for off-trade expansion. Last year, THREE SIXTY signed a distribution deal with Disaronno International UK Ltd, marking its launch into the UK on-trade and introducing the brand to bars, clubs, and hospitality venues.

Vodka remains the UK’s largest spirits category, accounting for more than 27% of off-trade spirits sales, and as growth continues to be shaped by premiumisation, consumers are increasingly trading up to brands that combine standout design, versatility, without moving into super-premium price tiers^[4].

As part of an exciting new year for the brand in the UK, THREE SIXTY will also be the exclusive vodka partner for the Sony Music BRITs afterparty this year, securing full vodka exclusivity at the event. The partnership includes a mutually agreed signature serve for the guests to enjoy, with branded menus and logo placement, back bar bottle displays, and a coordinated social media post with Sony Music.

Scott Bennett, Off-Trade Sales Director at Disaronno International UK says: “We’re incredibly proud to be entering this next phase for THREE SIXTY in the UK, backed by over 360 years of heritage and our position as Germany’s market-leading vodka. Our national listings give us immediate scale, while our refreshed diamond-inspired bottle delivers the premium standout today’s shoppers are seeking. As vodka is the UK’s largest spirits category and premiumisation continues to drive growth, we see a clear opportunity for the brand in the UK that combines strong design, quality production, and accessible premium pricing.”