Organic frozen food producer, PACK’D, is expanding its fruit portfolio with the launch of its latest addition – Organic Frozen Pomegranate.
The new pack of frozen pomegranate seeds, priced at £4.60, will be available in Ocado from the 27th January, bringing a convenient and nutritious option to retailers and consumers alike.
Made from 100% organic pomegranate and frozen at peak ripeness to preserve flavour and nutrients, the pomegranate seeds are a great source of Vitamin C and has been designed to meet the growing demand for nutritious, versatile ingredients.
Pomegranate seeds have come to the forefront as a favourite ingredient over recent years, enhancing everything from breakfast porridge toppings to smoothies and savoury dishes such as curries and stews. Driven by health consciousness, the market for pomegranate seeds is expected to witness a robust growth rate with anticipated CAGR of 9.5% between 2025 and 2035[1].
With pomegranate seeds often only available as fresh rather than frozen, the new ready-to-use packs offer ultimate convenience, allowing consumers to easily incorporate pomegranate seeds into smoothies, breakfast bowls, salads, desserts and more. Perfect for those seeking nutritious, time-saving options, these packs cater to the modern lifestyle where healthy eating meets simplicity.
The launch reinforces PACK’D’s commitment to making organic, ready-to-use products accessible for all, meeting the rising consumer demand for healthy, functional ingredients.
Katy Hamblin, Director of Marketing at PACK’D, commented: “With the launch of our Organic Frozen Pomegranate, we’re leaning into the increased interest in this fruit, making it easier than ever for consumers to enjoy this nutritious ingredient without the prep, while still maintaining the quality, taste and nutritional benefits you’d expect from fresh fruit. This product is often sold in the salad aisle with a relatively short shelf life, but our frozen format offers a more convenient and longer lasting alternative.
“This launch reflects our ongoing commitment to providing convenient, organic products that support healthier every day choices. Consumers can get exactly what they need, when they need it, while reducing food waste.”
The Organic Pomegranate Pack will be available exclusively through Ocado, joining the wider range of organic frozen fruit and vegetables.
More information on PACK’D can be found at www.packd.co.uk
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