Following a bold new rebrand last year, Monty Bojangles, the multi-award-winning UK confectionery brand, is unveiling a vibrant new edition of its hugely popular Cat Tin collection just in time for Mother’s Day, as well as a stunning reimagining of a brand classic.
With the brand’s gifting range growing by +28% YOY (2024 vs. 2025)[1], Monty Bojangles continues to deliver more of what its customers know and love, with the new Sunset Samba Cat Tin set to inspire sales success.
Andrew Newlands, CEO and Founder of Monty Bojangles says: “At Monty Bojangles we don’t just create incredibly chocolatey truffles, we make extraordinarily beautiful things! Our glorious collection of Truffle-filled Cats are a superb example of this. Each enigmatic in its personality, packed full of award-winning truffles, and uniquely eye catching. I am super excited to reveal the latest member of the Monty Bojangles cat family – Sunset Samba! She arrives in time for Mother’s Day, shimmying into the spotlight exclusively in Sainsburys stores! Yet another bright and beautiful feline; the perfect gift for any chocoholic in your life, and the next collectable in our ever expanding range for Monty Bojangles Cat fans.”
Following its winning formula of catering to consumers seeking premium, magical, and inclusive confectionery and gifting items at a competitive price, the past year has been a hugely successful period for Monty Bojangles, during which the brand has broken through £25m retail sales, having also won multiple awards across food taste, confectionery, design, product and SME Export.
MONTY BOJANGLES MOTHER’S DAY NPD
NEW Sunset Samba Cat Tin 135g – Sainsbury’s, RRP £13.00
A treat for cat lovers and chocolate lovers alike, this brand-new addition to Monty Bojangles’ fan-favourite Cat Tin collection is perfect for the Mother’s Day gifting occasion. Packed with the brand’s Great Taste Award-winning Choccy Scoffy truffles, all individually wrapped in fully recyclable flow wraps, the vibrant tin is designed for on-shelf standout and collectability, featuring a beautifully designed fiesta-themed Sunset Samba cat. Full of personality and finished with a soft, snowflake varnish, the Sunset Samba Cat Tin is sure to drive sales success through Mother’s Day and beyond.
NEW Gift-Wrapped Chocolatey Truffles 190g – Waitrose, RRP £9.00
Presented in a beautifully gift-wrapped box with stunning designs inside and out, this newly reimagined addition to the Monty Bojangles range is designed to ensure on-shelf standout and drive seasonal sales. Featuring an irresistible selection of the brand’s Great Taste Award-winning flavours (Choccy Scoffy, Flutter Scotch, Scrumple Nutty and Berry Bubbly), each truffle is individually wrapped to preserve freshness, ensuring every bite is as perfect as the first.
The brand will also be supporting Mother’s Day sales and celebrating the launch of the new Sunset Samba Cat Tin with a fun experiential event, taking place in February.
[1] Monty Bojangles, Internal Sales Data, Gifting Range 2024 vs 2025
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