Tango is diving straight into 2026 with a bold new identity across its entire core range and rotational flavour series. The new look is designed to match Tango’s bold personality, delivering stronger brand visibility and greater on-shelf presence, marking the start of a busy year of brand activity. The refreshed design includes enhanced on-pack fruit flavour cues, delivered through bold iconography and vibrant visuals, helping retailers to attract and keep shoppers and increase appeal, particularly among Gen Z consumers.
Tango’s glow-up, backed by its biggest brand investment to date, spans Tango Orange and the newly named Tango Zero’d range including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry. It forms part of a wider brand refresh that’s set to unlock more consumption moments and boost category sales.
Already a popular choice for today’s shoppers, Tango is worth £113m RSV in the off trade,[1] strengthening its position as a must-stock brand. The new designs match Tango’s notoriously bold personality with a standout new look, designed to broaden appeal, particularly with Gen Z shoppers who find the packs cooler, unique and more exciting.[2]
David Laidler, Brand Director – Carbonates, Carlsberg Britvic said: “This new look is all about increasing visibility and amplifying the intense bold taste of our Tango flavour ranges. The refreshed packs hero Tango’s great taste, ensuring the brand really stands out on the shelf. By making the brand’s flavour appeal even more prominent, we’re making it easier for retailers to trade shoppers up and keep the category vibrant and relevant – especially for Gen Z.”
The roll-out of the new designs will be hitting shelves from March 2026.
[1] Nielsen IQ RMS | Total Coverage | Total Tango Carlsberg Britvic defined, Value Sales, 52WE 03/01/2026
[2] (2025, August 21). Tango redesign: Quant validation research findings. The Big Picture Agency.
Comments are closed.