Baileys Chocolate is set to boost seasonal sales with the launch of its new All You Need Is Love collection for Valentine’s Day 2026, introducing two new products and welcoming the return of seasonal favourites.
The new Baileys Truffles Heart Gift Box (100g) includes a selection of Original Baileys Chocolate Truffles, featuring smooth milk chocolate shells filled with their signature Baileys truffle filling and presented in a seasonal gift box. The packaging features fully recyclable paper twist wraps and is designed for both gifting and impulse purchases. It offers a strong seasonal opportunity for retailers, delivering indulgence and luxury for consumers without compromising on price. Available in select retailers, RRP £4.00.
Also joining the collection is the new Baileys Chocolate Block and Gift Card (90g), a thick milk chocolate block infused with the unmistakable flavour of Baileys Original Irish Cream and filled with their signature Baileys truffle filling. Presented in a unique gift card-style format, this packaging features a dedicated space to write a personal message, aligning with the rising consumer trend for meaningful, customisable gifting[1]. Available in select retailers, RRP £2.75.
Ethan Duffey, Brand Manager at Lir Chocolates, said: “The Baileys Chocolate All You Need Is Love collection combines indulgence with premium appeal, offering products that meet consumer demand for affordable luxuries and strong gifting credentials. It’s designed to drive Valentine’s Day sales while giving retailers the opportunity to capitalise on the seasonal surge in chocolate gifting.”
Completing the line-up is the returning favourite Baileys Hearts (90g), containing nine red-foil wrapped milk chocolate hearts with a Baileys Strawberries and Cream Truffle centre. With heart-themed seasonally led packaging, this SKU is perfectly suited for gifting. Available from select retailers for RRP £5.00.
The Baileys Chocolate Original Irish Cream Truffles continue to perform strongly in-store, with listings in Sainsbury’s and other select retailers. Supported by a £1.25 price promotion in Sainsbury’s from 9th February to 5th April (RRP £5), the product has delivered standout results, reaching promotional rate-of-sale highs of 47 units per store per week. Featuring a rich milk chocolate shell filled with Baileys’ signature truffle centre, the truffles appeal equally as a gifting option or an accessible self-treat, driving both impulse and planned purchase.
With eye-catching packaging, relevant formats and well-established flavour profiles at accessible price points, the Baileys Chocolate Valentine’s Day 2026 collection equips retailers to meet consumer demand for premium, on-trend gifting options.
[1] UK Food and Drink Gifting Market Report 2025, Mintel
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