KIND® Snacks has expanded its chocolate lineup with the launch of a Milk & White Chocolate Nut bar, marking the brand’s first foray into milk and white chocolate inclusions to their core range.
The innovation blends creamy milk chocolate, whole nuts and indulgent white chocolate pieces and is positioned by the brand as its ‘most indulgent’ recipe to date. The bar joins KIND®’s established portfolio, which includes Dark Chocolate Nuts & Sea Salt, Peanut Butter Dark Chocolate, and Caramel Almond & Sea Salt.
High in fibre and gluten-free, the bar is made using whole and nutrient dense ingredients, with 60% nuts – a mix of almonds, peanuts and cashews – delivering the brand’s signature crunchy texture alongside the creamy, sweet flavours of milk and white chocolate.
As well as being aimed at shoppers who are often divided between milk and white chocolate, the innovation offers a single solution for those seeking a deliciously nutritious treat without compromise.
Giovanna Sinisgalli, Marketing Lead at KIND® Snacks EMEA, said:
“KIND® is committed to creating innovation that balances taste with nutrition. With the Milk & White Chocolate Nut bar, we are addressing consumer demand for snacks that are indulgent and full of flavour, with the wholesome goodness of nuts
“We know consumers want to treat themselves, but when they do, they want to feel good about it. That’s where our Milk & White Chocolate Nut bar comes in. By introducing milk and white chocolate to our core portfolio for the first time, we’re satisfying the craving for something sweet, while the addition of 60% nuts ensures the bar is high in fibre and source of protein, making it the perfect snack.”
The KIND® Milk & White Chocolate Nut bar is available as a single bar and is rolling out in all major UK supermarkets and convenience retailers nationwide.
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