- Number one soft drinks brand in GB retail[1] gives shoppers the chance to win one of a thousand official Premier League footballs
- Promotion to run for eight weeks across Coca-Cola Original Taste and Coca-Cola Zero Sugar single and multipacks
Coca-Cola is giving football fans a new way to get closer to the Premier League this season with the launch of its ‘Guess the Goals’ promotion.
Building on Coca-Cola becoming the Premier League’s Official Soft Drink Partner earlier this year, the new ‘Guess the Goals’ campaign invites fans to predict how many goals will be scored across each Premier League game week via the Coca-Cola app.
With the Coca-ColaTM portfolio accounting for more than two-thirds (69.3%) of value sales in cola[2], the brand continues to connect fans with the moments that matter most – combining the nation’s love of football with its favourite cola[3].
‘Guess the Goals’ promotion
The promotion runs from 12th January until 10th March 2026. To enter, shoppers must scan the QR code found on-pack or on in-store POS, and head to the Coca-Cola website After answering a qualifying question, they can submit their prediction for the total number of Premier League goals they think will be scored that game week.
Those who guess correctly will be entered into a weekly prize draw for the chance to win one of 1,000 official Premier League PUMA footballs.
Following the eight-week promotion, fans will have an extended entry window from 10th March to 10th May to enter a final prize mop up draw for the chance to win one of 20 Premier League PUMA balls.
Customers can scan QR codes located on promotional multipacks packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar, and on in-store POS materials.
Marketing campaign
The promotion will be backed by an integrated marketing campaign spanning experiential activity, a Sky Sports partnership with short-form ad clips, digital and OOH advertising, POS materials, and a multi-platform social media push – helping retailers drive visibility and engage football fans during one of the season’s peak trading periods.[JY1]
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “For Gen Z and Millennial football fans, the build-up to kick-off is almost as exciting as the match itself. They live and breathe the game, and they love proving they know their stuff.
“’Guess the Goals’ taps into that passion and gives fans a brilliant reason to reach for a Coca-Cola before the whistle blows. We’re bringing an extra dimension to matchday that rewards their football knowledge and keeps them engaged week after week.
“With 8,000 prizes to win and a new draw every game week, there are plenty of opportunities to get involved – and we can’t wait to celebrate all those winning predictions.”
Retailers can request Guess the Goals promotional POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.
*GB, 18+. Scan QR code to launch or download Coke App. Log in or register. Answer question right on the Coca-Cola App and guess the number of goals in relevant Premier League game weeks to enter weekly prize draw. Open 12th January – 10th March 2026. Chance to win 1 of 1,000 Premier League Puma Balls every week (8 weeks in total). Max 1 entry/person/week. Max 1 win/person/prize type. Mop-up draw for 20 Premier League Puma Balls. 10.03 – 10.05.26. Max 2 entries. Exclusions apply. Full T&Cs: coke.co.uk/plgoals-terms. Promoter: Coca-Cola Great Britain, 1A Wimpole Street, London W1G 0EA
[1] Nielsen & CGA Total GB value data MAT to 12.07.25
[2] Nielsen & CGA Total GB value data: Value share of Total Cola: MAT to 25.01.25
[3] Nielsen Total GB MAT Val w/e 04.10.25
[JY1]Convenience & wholesale only
Comments are closed.