Imperial Brands has announced the appointment of Shirley Soccio to its senior leadership team as Head of Consumer Marketing for UK & Ireland, succeeding Yawer Rasool who is moving to a global Head of Brand role.
Shirley has previously Reckitt Benckiser Group PLC and has also held positions at British American Tobacco and L’Oreal. Her proven track record of building strong consumer connections and elevating brand propositions will be instrumental in shaping Imperial Brands’ future success.
The appointment will see Shirley will lead the consumer marketing strategy for the UK & Ireland, focusing on connecting consumers with Imperial Brands’ portfolio, across combustibles, EVPs and accessories, which includes Rizla, blu, and L&B. She will oversee a team, driving innovation and enhancing the company’s ability to deliver exceptional value to both retailers and consumers.
Yawer Rasool who previously held the position, will now take on a global role where he will focus on strengthening
Shirley comments: “I am thrilled to join Imperial Brands at such an exciting time. Our portfolio, which includes iconic brands like blu, Paramount, and Rizla, is unmatched in its ability to meet the diverse needs of consumers. By continuing to innovate and working closely with our retail partners, we aim to deliver exceptional experiences that drive further growth and strengthen our market position.”
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