Richmond launches new Veggie Tasty range

• New vegetable-based sub-range is launching into major supermarkets from December to provide shoppers with greater choice in the meat-free category 
• Launch will be supported by a multi-platform media campaign, including nationwide OOH and social media advertising. 

Richmond is expanding its meat-free portfolio with the launch of Veggie Tasty, a new sub-range of vegetable-based sausages rolling out to major retailers from December 2025 and into the new year, with a frozen line set to follow in March 2026.

The launch builds on Richmond’s success in both fresh and frozen categories, as part of Pilgrim’s Europe – one of Europe’s largest food companies. Its iconic taste, created from a unique blend of herbs and spices, has been loved by families for over 134 years, and its products enjoyed in a third of UK households, by more than 20 million people.

Richmond Veggie Tasty

The new chilled Veggie Tasty sausages come in eight pack formats, while the frozen range will be available in packs of twelve. The new vegetable-based sausages are made with 42% vegetables, including broccoli, carrot, sweetcorn and peas.

Richmond’s new range is high in protein and fibre and made from family-favourite vegetables, offering consumers a product with a cleaner, more natural ingredient deck. The sausages deliver great texture and taste, driven by the brand’s iconic seasoning blend. It gives retailers a strong proposition for shoppers seeking approachable, great-tasting meat-free options – while aligning with the ongoing rise of the flexitarian lifestyle^[1].

The January launch will be supported by a nationwide OOH campaign and social media advertising, designed to maximise visibility, educate consumers on Veggie Tasty’s flavour offering, drive incremental trial, and strengthen Richmond’s position as the UK’s leading sausage brand^[2].

Lauren Pizey, Head of Brand at Pilgrim’s Europe, said: “The launch of Richmond Veggie Tasty is an important step for us and aligns perfectly with the growing demand for more natural vegetable-based products.

“Our new range gives shoppers an accessible vegetable-based alternative, while maintaining the quality and taste Richmond is known for. At Pilgrim’s Europe, we remain committed to developing products that resonate with families and make it easier to enjoy meat-free meals together.”