Pukka, the herbal tea brand rooted in the extraordinary power of nature, is kicking off 2026 with its new campaign, ‘Nothing Beats Nature’. Designed to showcase the power of herbs and how wellness can be as simple as enjoying a cup of Pukka herbal tea, this multi-million-pound investment. It aims to drive awareness and convert more consumers into the herbal tea category.
Launching on Boxing Day, the campaign will run across multiple touchpoints and resonate with those looking to start the new year with positive resolutions. Informed by the insight that wellness has become overly complex and overwhelming, Nothing Beats Nature encourages consumers to reconnect with nature and rediscover the simple, proven benefits of herbs.
2026 will be a landmark year for Pukka, with brand activations and partnerships throughout the year to establish its position as an everyday wellness companion.
Elle Barker, Chief Marketing Officer (UK&I) at Lipton Teas & Infusions, said: “At Pukka, we believe in the extraordinary power of our planet. In a world crowded with fleeting wellness trends, we’re here to remind people of what truly works: nature. Our ‘Nothing Beats Nature’ campaign is about inspiring a simple, meaningful step towards wellbeing by reconnecting with the natural world. With blends that support everything from digestion to sleep and calm, Pukka makes it easy to bring the power of organic plants into everyday life.”
“Offering an affordable wellness solution, this campaign will amplify awareness of Pukka’s benefit-led blends, giving retailers a clear opportunity to capitalise on growing consumer interest in health and wellbeing.”
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