Co-op Media Network (CMN) has announced it has completed a landmark roll out of 1,000 front-of-store screens, taking the number of digital advertising touch points to over 15,500 across its store estate.
These new front of store installations – combined with kiosk, self-service and customer-facing screens at manned tills – will take the total number of screens across Co-op’s 2,300 stores to 15,871, which is one of the largest digital advertising screen footprints of any UK grocery retailer.
CMN announced that it was to install 300 front-of-store digital screens last October, a figure that has now increased by over 230 percent – with the 1,000th screen recently installed in Newton Stewart, Scotland. The digital screen network offers advertisers the ability to work with CMN on in-store campaigns, allowing for deeper engagement within Co-op’s frequently shopped convenience stores.
The rollout – in collaboration with installation partners, Commercial IT Services, and software partners, Grassfish – has seen front-of-store digital screens introduced to a diverse range of locations across the UK, from city centres and residential areas to countryside and Highland and Island stores.
Additionally, Co-op’s digital screen network expands to UK music festival sites – via Co-op’s pop-up festival stores – hospitals, service stations and train stations. This scale and diversity of the digital advertising proposition provides rich targeting opportunities that can be based on demographics, geography and missions. Co-op Media Network continues to evolve its in-store digital proposition, with further announcements expected in early 2026.
Kenyatte Nelson, Chief Membership & Customer Officer at Co-op, said: “We have a store located in every postal code area, and with 70 percent of the UK population within a two-mile radius of a Co-op, we’re well-positioned to deliver significant reach. Additionally, Co-op’s high shopper frequency ensures brands receive optimal visibility.
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage Co-op’s extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026. Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector.”
Lee LeFeuvre, Chief Client Officer, at SMG said: “This latest milestone with Co-op Media Network is another strong step in the growth of in-store digital media. In-store screens continue to be one of the most effective ways for brands to reach shoppers at the point of purchase, and this expansion strengthens our ability to deliver real commercial impact for clients. We’re proud to be deepening our partnership with Co-op and driving innovation that delivers measurable results.”
CMN’s digital screens are placed either at the entrance to the store, in the store foyer, or an outward-facing window close to the entrance. Situated across Co-op’s extensive store network and embedded into local communities, these screens are visible not only to store visitors but also to the significant number of passers-by, offering added value and exposure for advertisers. This ensures a high level of reach, influencing purchasing decisions at the start of the shopper journey, whilst also building brand awareness among passers-by who do not enter the store.
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