Delivering a hat-trick of festive flavours, Savoury Pastry category leaders, Ginsters are bringing the taste of Christmas to shoppers up and down the country with the launch of three crowd-pleasing Limited Editions: Ginsters Limited Edition Festive Chicken & Stuffing Pocket (100g) RRP £1.30, the Ginsters Limited Edition Festive Pork & Cranberry Roll (130g) RRP £1.50 and the return of the Ginsters Limited Edition Festive Chicken & Stuffing Slice (170g) RRP £2.25.
The Limited Edition Festive Chicken & Stuffing Pocket and Slice are filled with tender 100% British chicken and smoked bacon in a creamy sauce with potato and sage & onion stuffing, delivering deliciously festive flavours in every bite.
And, in a flavour first for Ginsters, the new Limited Edition Festive Pork & Cranberry Roll is the perfect Christmas showstopper, combining 100% British Pork with festive favourite flavours, smoked bacon and cranberries, and a special blend of spices.
All three Ginsters Limited Edition Festive products are encased in tasty golden baked puff pastry and packed full of 100% British meat and top-quality ingredients, with no artificial colours, preservatives or flavours.
Launched in April 2025, Ginsters innovative Pocket format was crafted to be enjoyed on the go and is designed to appeal to younger audiences and tap into growing consumer demand for handheld snacks (+8%)[1]. New Ginsters Limited Edition Festive Pocket offer shoppers a perfectly satisfying and tasty snacking solution, to grab and go from front of store this Christmas.
The festive innovation doesn’t stop there, as Ginsters, who have been crafting and perfecting sausage rolls for over 40 years, are bringing Christmas flavours to their rolls too. Ginsters’ new Limited Edition Festive Roll will give hungry shoppers a satisfyingly seasonal snack option in the ever popular roll format.
Alongside these two new innovations, Ginsters Limited Edition Slice has been an annual festive favourite since it was first introduced in 2021. It was a the no.1 selling Branded [2]2024. Festive Slice fans will be delighted to find the new Limited Edition Festive Chicken & Stuffing Slice in savoury pastry aisles again – packed with popular Christmas flavours to enjoy any time over the festive period.
Sarah Babb, Ginsters Marketing Director, commented: “Our Limited Edition Festive Chicken & Stuffing Slice has become a festive favourite with shoppers and it’s a natural next step to introduce this popular flavour to some of our other pastry formats and eating occasions. Our new Pockets deliver tasty on the go snacking and our Sausage Rolls are loved by people up and down the country and we can’t wait to bring the taste of Christmas to even more shoppers this year.”
The Ginsters festive range is available in store now.
[1] Kantar Usage Data 2024, growing by 9m occasions vs 119m occasions previous year.
[2] Circana Top 20 Branded SKU launches November & December 2024
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