Scandinavian Tobacco Group UK is delighted to announce the launch of two more exciting flavour combinations to its growing XQS nicotine pouch portfolio. Cola Lime and Fizzy Peach are available to retailers now, exclusively through the Vape Supplier website, with a strength of 8mg and competitively priced with an RRP of £5.50.
Both new flavour additions to the range are beverage-inspired, which is very much on-trend with consumers at present. Fizzy Peach is a bright and bubbly new addition to the flavour lineup, combining a peach-forward flavour with a sparkling twist for a refreshing combination which really stands out on a crowded shelf. Cola Lime brings together two fan-favourite tastes in one pouch, offering a bold, fizzy profile with zingy lime notes.
The nicotine pouch category continues to grow rapidly and is currently worth just under *£182m (not including those made online) which represents volume growth of 65% versus the same time last year. Whilst the majority of sales are made in supermarkets, they are growing fastest in the convenience channel. Pouch sales have received a further boost since the ban on disposable vapes in the summer, with many former vapers now entering the category in the search for bold flavours.
STG’s UK Head of Marketing, Prianka Jhingan, comments, “These latest two additions to the range perfectly encapsulate what XQS is all about – matching flavours to deliver exciting taste sensations which are familiar, fresh, and ready to stand out. Both these new variants bring long-lasting big flavour energy which we know pouch users will love.”
*Data source: IRI Marketplace, Value and Volume sales, Time Period: w/e 31-08-2025
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