UFIT launches Brekkie Shake to fuel the UK’s on-the-go mornings

UFIT, the UK’s No.1 RTD protein brand^[1], is expanding its ready-to-drink protein range with the launch of UFIT Brekkie Shake, designed to make breakfast quick, nutritious, and portable.

Launching first in Sainsbury’s and Tesco, UFIT Brekkie Shake comes in Banana and Blueberry flavours, packing an impressive 28g of protein. With added fibre and vitamins to support energy, strength and immunity, it’s designed to power busy mornings and make breakfast on the move feel that little bit more special.

The launch taps into rising demand for on-the-go breakfasts, which have grown 8.5%^[2] in the past year as work patterns return to pre-pandemic norms. UFIT Brekkie Shake will retail at £2.75, with an introductory price of £2.

With 20 billion breakfasts consumed across the UK in the past year^[3], breakfast remains the least skipped meal of the day – but it’s also seen as one of the biggest unmet needs when it comes to protein^[4]. Today’s consumers are often looking for breakfasts that keep them full and fuelled without slowing them down. UFIT Brekkie Shake is designed to meet this demand: quick to grab from the chiller and packed with protein. Fuel your morning – it’s brekkie, sorted!

Angie Turner, Head of Marketing at Lacka Foods, said: “Breakfast is the most important meal of the day, but it’s also one people often struggle to make time for. With UFIT Brekkie Shake we wanted to create something that’s quick, nutritious and satisfying without compromise.

“We’re excited to bring this innovation to market and help make breakfast easier for busy people across the UK. Packed with protein, fibre and vitamins, consumers can fuel their mornings and get on with their day feeling energised.”