Jameson is making sure fans across the country are matchday ready for any on-the-go adventure with a new 330ml ready-to-drink (RTD) format
Jameson is bringing back fan favourite – Jameson, Ginger & Lime Cans – in a larger 330ml format. Previously available as a 250ml, the bigger can is being launched during a championship-worthy season for the brand, which is comfortably sitting in a Top 10 position in the UK Spirits league[1].
RTDs are holding position as the number one value-gaining category across the UK Off-Trade, growing +13%[2], with pre-mixed whiskey drinks increasing sales value by £3.5m[3]. Jameson is growing across both the On- and Off-Trade, building brand equity within a key consumption pool for RTDs, 19–24-year-olds[4], thanks to its long-term partnerships including the English Football League (EFL). The partnership will support the launch through sampling activity from the Jameson bus, Orla Board, close to highly anticipated EFL matches such as finals.
Ian Peart, Commercial Director for Pernod Ricard UK, comments: “The RTD market is rapidly expanding in the UK and Jameson continues to inspire consumers by engaging them through their passion points, the number one being football. This means, showing up for fans in a way that makes their matchday experience smoother, with great drinks, prizes, collaborations and content that resonates. The new, larger 330ml format will make it even easier to enjoy a smooth Jameson Irish Whiskey both at home or away.”
Jameson Ginger & Lime RTDs will be available from 6th October in Tesco, Co-Op, Morrisons, Waitrose, as well as wholesalers including Bestway and Dhamecha. RRP £2.39. As the EFL’s official whiskey sponsor, the cans will also be available in select EFL stadiums across the country.
[1] IWSR Gross Fixed Value Sales Data
[2] Nielsen IQ 6/09/25 L52wks
[3] 52 w/e Nielsen data to 17.6.25
[4] IPSOS 2024 report
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