Old El Paso, the UK’s number one Mexican food brand[1], is expanding its popular Street Vibes soft taco kit range with the launch of an exciting new flavour: Smoky & Zingy Tinga. The latest kit brings even more street-food inspired flavour to UK households, building on the success of the range launched last year.
The Street Vibes Tinga Kit brings together a signature blend of tomatoes, onions and garlic, with a rich chipotle sauce, infused with chilli and spices, to create a smoky and zingy flavour with a medium heat punch. Designed for two people, the kit allows couples, friends, or flatmates to enjoy a quick and tasty Mexican-inspired meal in just 20 minutes. The launch aligns with the rise of “dinner for tonight” shopping trips, which now account for one-in-five grocery visits[2], as more Brits favour home cooked meals over dining out.
The Street Vibes range, which already features bold flavours such as Barbacoa and Al Pastor, has proven popular with pre-family shoppers looking for authentic street food taste experiences at home, and has already delivered £3M in sales[3]. With tacos continuing to grow in popularity across the UK[4], the launch of Tinga offers even more choice for taco fans and reinforces Old El Paso’s position as a category leader that consistently sets trends and drives innovation in the Mexican food market.
Like the rest of the range, the new kit is versatile enough to pair with chicken, beef, or fresh plant-based alternatives, making it easy to cater to different tastes and preferences without compromising on flavour.
Nicole Whelan, Head of Meals at General Mills UK, said: “The response to our Street Vibes range has been fantastic, and we’re thrilled to be adding a new flavour to the line-up. With its delicious balance of tangy and smoky notes, our new Tinga kit delivers the bold taste of Mexican street food in a quick, easy, and fun format that anyone can enjoy. We know UK shoppers love experimenting with Mexican flavours, and Tinga is the perfect addition to help them turn up the vibes at the dinner table.”
The launch of the new Street Vibes Tinga Kit will be supported by media support across OLV and social and will continue to receive visibility via masterbrand channels, as Old El Paso continues to inspire younger households to explore bold new flavours and enjoy a date or mates night at home.
The Street Vibes Tinga Kit is available now at grocery retailers, priced at £3.20 RRP.
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