Product intelligence specialist Vypr has announced the launch of Vypr Predict, a next-generation self-serve research platform designed with AI to help global consumer brands, retailers and manufacturers make faster, smarter product decisions.
The new platform gives teams access to rapid consumer insight, enhanced testing tools and AI-powered analysis, underpinned by behavioural science and Vypr’s robust data quality and expert support. Businesses can easily test products, pricing and campaigns and see results and recommendations within hours.
Vypr Predict is live in the UK, Australia, and European markets and is in the process of launching in the US, with customers already able to undertake US research with Vypr.
Headquartered in Manchester, UK, Vypr helps global consumer brands, private label manufacturers, retailers, food service operators and more to rapidly understand changing consumer behaviour through fast, cost-effective insight.
The new platform launch comes as Vypr continues its strong growth trajectory in UK and international markets, supported by a further £5 million investment announced in April. Customers include UK and global brands such as ASDA, Marks & Spencer, Red Bull, and Starbucks.
Vypr Predict builds on this momentum by offering product, marketing, commercial, and insight teams a platform that combines speed, precision and rigour so they can move with greater confidence in a changing consumer landscape. Built on Vypr’s product intelligence expertise, it enables teams to accurately predict consumer behaviour, act decisively on clear data, and accelerate the creation of winning products. Data quality is also assured through robust methodology, controls and sample excellence.
The new platform cuts hours of manual analysis by using AI to surface emerging themes from research, highlight real respondent quotes, and generate next-step recommendations that help users explore new angles, validate top-performing concepts, and test with different demographics. It also offers ready-made workflows and smart templates so teams can launch faster and make confident decisions.
Fast and flexible audience targeting options in Vypr Predict can be set to match customers’ goals, avoiding time-consuming scripting or routing found in traditional research. This includes ready-to-use public profiles, with custom audiences tailored with the help of Vypr’s team of FMCG and retail experts. The platform also enables customers to reach beyond Vypr’s panel and target their own external audience, so Vypr methodologies can be used to ask questions to a brand’s own community, including loyalty members, employees, or social followers, and view results in Vypr Predict.
Commenting on the launch, Chris Williams, Vypr CEO, said: “One of the most significant aspects of the investment we secured earlier this year was to support platform development. The release of Vypr Predict keeps us at the forefront of the industry, helping our customers accelerate speed-to-market, optimise propositions, and reduce costly missteps.
“Our approach to consumer research differs as we rely on an agile, iterative testing methodology underpinned by behavioural science, that’s designed to uncover how people think and behave. This means research results are more reliable and help accelerate the move from insight to action – we call this product intelligence.”
Vypr has shown significant growth of 40% in each of the last three years and now has annual recurring revenue of £7m.
To find out more about Vypr Predict visit www.vyprclients.com/predict
Comments are closed.