Thomas Fudge’s is dialling up the dandy with a new Florentine Mixed Assortment box, a luxurious gift pack perfect for seasonal indulgence.
Featuring a selection of the brand’s beloved Belgian Milk and Dark Chocolate Florentines, Thomas Fudge’s is also debuting a brand-new flavour in the assortment: Blonde Salted Caramel.
Adding to its charm, the gift box is adorned in Thomas Fudge’s signature ornate wallpaper and surprises recipients with a whimsical pop-up of the brand’s iconic top hat. With its mix of classic favourites and a new flavour, this collection is the perfect way to help consumers celebrate the remarkable moments of the season.
Fox’s Burton’s Companies (FBC), owners of the Thomas Fudge’s brand, has introduced the Assortment in a move designed to tap into the growing demand for affordable yet indulgent Christmas gifting, allowing consumers to spoil loved ones at a time of celebration.
With assortments a huge driver of incremental spend across the festive season, making up 73% of sales with its peak in the week before Christmasi, and the Thomas Fudge’s brand growing 38% year-on-year, worth £2.5 millionii, the product is a must-stock for retailers looking to maximise sales during the golden quarter and beyond!
Speaking of the launch, David Hebson, Trade Marketing Director at FBC commented, “Year after year, shoppers turn to Thomas Fudge’s for beautifully crafted treats that help celebrate remarkable moments, so we’re incredibly excited to be bringing a product developed specifically for gifting this festive season.
”We’re also pleased to be bringing a new flavour to the range as part of the launch.
Our new Blonde product is a more elevated take on our remarkable Florentines, and is a flavour that we know is well-loved.”
The launch comes after a period of significant investment into the Thomas Fudge’s brand, which saw a brand-new packaging design, a re-formulated recipe, and a series of sponsorship activities such as the Chelsea Flower Show and the Times and Virgin Radio, all designed to raise brand awareness and attract new customers.
The product landed in Sainsbury’s and Morrisons on 20 September for an MSRP of £6, weighing 228g.
i NIQ Seasonal Biscuits & Assortments Total Coverage L16 W/E 28.12.24
ii Combined Read, (52 w/e 7/5/25)
*Source: Sweet Biscuits Combined Read NIQ Total Coverage 52we 09 08 25 + Kantar Variety Retail 52we 10 08 25 unless otherwise stated
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