Powering on-the-go health missions, with a natural hit of BOOM
MOJU, the UK’s leading functional shot brand with a 48% market share[1], is launching its 3 x 60ml Ginger multipack, designed to stock up the fridge at home for on-the-go missions, that consumers have been craving.
With the functional shots category growing +63%1, the launch taps into booming demand for naturally functional super roots like Ginger. MOJU’s ginger variant leads the charge as the brand’s top rate of sale flavour2, with each 60ml shot delivering a powerful 13.8g of fresh root Peruvian ginger, offering a natural hit of energy and immune support.
Already delivering a daily kickstart with its staple 420ml Dosing Bottle, the number one ROS SKU in total Chilled Juice2 – and a convenient on-the-go boost with its 60ml single shots (ranking third in single serve Chilled Juice2), MOJU’s responding to the growing demand for convenient, benefit led products that support active and hybrid working lifestyles. With 48% of juice shots consumed during commutes3, the new multipack completes the MOJU range as a convenient, ready-to-go solution supporting consumers planned health rituals when leaving the house.
This format not only strengthens MOJU’s portfolio but also adds incremental value to the fixture, driving repeat purchase and increased basket spend.
Available in Waitrose from 6th August and Sainsbury’s from 8th October, RRP £4.50
1 Circana Total Market, Volume Sales, 52 w.e 8.6.25
2 Circana Total Market, Wtd £ROS, 52 w.e 8.6.25, WD >20, excl OL
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