My Little Sudocrem® launches second variant of best-selling product with added organic Aloe Vera extract, in retailers nationwide

New product offers portable soothing protection, targeting Gen Z and Millennials, for everyday skin needs

Sudocrem^® is proud to unveil the latest addition to its widely popular My Little Sudocrem^® range: My Little Sudocrem^® Aloe Vera.

Sudocrem^® has been soothing families since 1931, and off the back of the success of Sudocrem^®’s top performing My Little Sudocrem^®, a natural progression was to add a new product to this range. Trusted by parents, travellers, and anyone in need of everyday soothing skin protection, My Little Sudocrem^® now offers consumers more choice while maintaining the product’s signature portability and effectiveness.

Now available across selected Boots, Asda and WHSmith stores, including key travel hubs such as airports and service stations, the new formula is a permanent addition to the My Little Sudocrem^® range.

Formulated with organic aloe vera extract, the new variant is designed to protect, soothe and calm skin. It is suitable for all skin types, including sensitive skin, and can be used on all ages including babies from birth.

Positioned alongside travel essentials and in baby care aisles with the existing Sudocrem^® range through eye-catching clip strips, the new product aims to meet the growing demand for multifunctional, compact skincare solutions. It’s ideal for modern consumers who value convenience and soothing ingredients.

Bethany Innes from Sudocrem^® said: “We’re excited to unveil our new My Little Sudocrem^® Aloe Vera, building upon the original product’s success. We know that aloe vera remains a highly sought-after skincare ingredient, and this new formula allows consumers to benefit from Sudocrem^®’s proven soothing protection with the added benefit of natural, calming care.

“We’ve been soothing families’ skin for generations and this new innovation continues that tradition: it’s the same trusted Sudocrem^® protection, now with the addition of aloe vera.”

My Little Sudocrem^® Aloe Vera is now available at select Boots, Asda and WHSmith stores.

For more information, please visit: https://www.sudocrem.co.uk/