CRP, one of Europe’s largest independent print and packaging groups, was chosen by Thorntons to design and manufacture in-store display pallets. This was a joint promotion between the Thorntons and Baileys brands reflecting the need for a little bit of luxury during the autumn nights.
The large format pallet display was designed to hold both 227g Thorntons Premium Collection chocolates and 35cl bottles of Baileys.
This was a linked promotion that appeared in Tesco Extra stores during October.
Screen printed with a high gloss U.V. varnish, the pallet display had to provide strong visual in-store impact and structural support for both lightweight chocolate boxes and glass. CRPs expertise and knowledge of the wine and beer sector enabled perfect in-store execution.
Eve Roberts, Customer Marketing Manager at Thorntons said, “We work with CRP across several packaging formats. They were a natural choice for designing and fulfilling our requirements as they have considerable expertise in manufacturing displays for the wine sector.”
Dev Brahmachari, Sales & Marketing Director for CRP commented “We are delighted to work with Thorntons on their promotional displays in addition to our existing portfolio of glassines and shelf-ready packaging. “
For further information please visit www.crpprint.com
call 01536 200 333 or e-mail information@crpprint.co.uk.
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