Müller Yogurt & Desserts is targeting shoppers looking for a sense of adventure and escapism, with its latest Australian inspired yogurt launch.
The dairy company has identified a gap in the category for an exotic flavoured yogurt with a smooth texture.
Müller Corner Creations G’Dairy is a creamy yogurt, with a 3-in-1 smooth fruit blend in the corner – a mixture of mango, passionfruit and coconut.
The launch is part of the dairy company’s strategy to focus on its core range of branded yogurt by prioritising and producing quality products that consumers will love, and investing in them, in order to target category growth.
Müller Corner Creations G’Dairy is a source of protein, it is made with real fruit and contains no artificial preservatives, sweeteners or colours. The product is made in Shropshire, with milk from British farms.
It is available in six packs in Asda now, with Morrisons and Sainsbury’s to follow. The RRP is £3.
The launch is being supported by social media and PR.
Müller Corner Creations G’Dairy is the latest launch in the Creations range which also includes Müller Corner Raspberry Creations.
Justin Cook, chief executive officer at Müller Yogurt & Desserts said:
“When researching what products Müller Corner shoppers wanted, we noticed that they desired products that transported them to adventurous and beautiful countries like Australia, with exotic but familiar flavour combinations.
“We also identified a gap in the market for a creamy yogurt, with exotic fruit flavours and a smooth texture. As we look to create millions more Müller moments, we are confident that Müller Corner Creations G’Dairy will help us do exactly that.
“Our approach is to prioritise and produce quality products that we know consumers will love. By doing so, we will bring excitement to our much loved core range of branded yogurt and desserts, as we target category growth.”
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