Colgate® Link – The next generation of toothbrushes

Make way for a stunning new addition to your bathroom line up. The Colgate® Link Replaceable Head Toothbrush, a brand new, premium offering from Colgate, new to the UK market. 

This innovative toothbrush has been beautifully designed with a replaceable head and long-lasting aluminium handle that you can use and reuse for a lifetime.

The launch is a first of its kind for the brand, and thanks to the new replaceable head technology, Colgate Link uses 80% less plastic than a regular plastic manual toothbrush, providing an easy solution for consumers looking for simple ways to reduce plastic waste.

The Link Starter Kit comes with two replacement heads and one aluminium handle which is available in silver or navy. The outer cardboard packaging is made with 60% recycled content, all of which is recyclable. The head comes in two bristle variants, both of which have been designed with advanced head technology that ensures a thorough and deep clean:

• Deep Clean (soft);with floss-tip bristles that reach 4X¹ deeper to gently clean between teeth and along the gumline for a healthy smile
• Whitening (medium);with spiral polishing medium bristles, a unique technology to help reduce surface stains, giving you a whiter smile from first brushing

With a cheek and tongue cleaner, the toothbrush head reduces 151% more bacteria* and thoroughly cleans your teeth, tongue, cheeks and gums for a whole mouth clean.

Each pack of replacement heads contain two brush heads.

Regarding the launch, Taylor Gordy, VP & GM, Colgate-Northern Europe at Colgate Palmolive said “At Colgate we believe it’s important to innovate and evolve our products to bring you superior technology while helping to look after the planet. Not only has this product been born from clever design and innovation, it also represents a really exciting step forward for Colgate as a brand on our sustainability journey. Colgate is in millions of homes across the world so we can and will create a healthier, more sustainable future for all, and we hope our consumers will join us to become part of the change”. 

The Colgate® Link Replaceable Head Toothbrush is currently available in Superdrug, Sainsbury’s, Tesco, Waitrose and Amazon. The starter kit is £20 RRSP³ (down to £10 on offer)?and the refill is RRSP³ £7 (down to £5 on offer).

Keep the handle. Replace the head. It’s that easy.