The nation’s favourite cuppa[1] just got even better! In a category-first for the black tea market, PG tips has become the first major tea brand to add additional benefits to its black tea with the launch of PG tips Plus. Set to reinvigorate the tea category with the same great taste that shoppers know and love, the new range features added benefits to help reduce tiredness and support a normal immune system and metabolism*.
PG tips Plus comprises three variants that meet the needs of consumers[2]. For those who love the taste of tea but like to kickstart their day with extra caffeine, PG tips Plus Caffeine does this whilst offering vitamin B6 to help reduce tiredness*. Looking ahead to the winter season and beyond, PG tips Plus Immunity is perfect for those looking for an easy way to add vitamin C to their diet*. PG tips Plus Metabolism is packed with Vitamin B12 to support the normal functioning of a person’s metabolism*.
With consumers citing health reasons as the biggest motivator to improve their diet[3], PG tips Plus is perfectly positioned to broaden the appeal of black tea amongst consumers who love a cuppa but turn to other drinks to give them the added benefits they are looking for. With the functional tea category also expected to grow by 5.5% by 2022[4], there’s never been a better time to stock up and meet the increased demand for health-led drinks.
Charlotte Ridley, Senior Brand Manager for PG tips, Unilever UK&I said: “It’s been a busy few months for PG tips, during which we’ve launched the UK’s first fully biodegradable product and packaging range. But we never stop innovating and are proud to be the first major black tea brand to enrich our much-loved range with added vitamins and benefits.
“We know that for tea lovers, taste is still the number one reason they pop the kettle on so often, but we also know that people are looking for easy ways to ways to consume products with added health benefits sourced from vitamins like B12. Without having to change their routine, shoppers can now enjoy their favourite cuppa with all the added goodness.”
Available now from multiple retailers, the new range features the recognisable PG tips branding, as well as individual icons detailing each variant. The PG tips Plus range offers great stand out on shelf with a new sloped caddy design, as well as plant-based, biodegradable packaging.
[1] Nielsen Tea Total Market Volume (kg) MAT 16.05.20
[2] Nielsen BASES research 2019
[3] Appetite for Change Report, IGD, September 2020
[4] Euromonitor 2020
* health claims:
Vitamin B6 contributes to the reduction of tiredness and fatigue
Vitamin B12 contributes to the normal energy yielding metabolism
Vitamin C contributes to the normal function of the immune system
Enjoy as part of a balanced healthy lifestyle
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