Alpen is bringing back its popular limited-edition tins, given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda, the design of the premium tins is inspired by Alpen’s mountain visual heritage. Supported with a social media campaign, the promotion aims to increase Alpen’s market penetration and increasing visibility in the home. Alpen Original (1.3kg) and Alpen No Added Sugar (1.1kg) will be sold in the tins from September in Asda stores for a limited time only with an RRP of £4.
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