Once you get a taste for something you usually stick with it, which is exactly what buyers of cereal bars have done with Geobar.
Now Geobar has a site where customers can find out more about the brand lovegeobar.com. To help spread the word about the new site; Geobar has given away over 10,000 free maps.
Geobar manufactured by Northumbrian Fine Foods (NFF) for Traidcraft – included the details of the giveaway out on a 28mm diameter Fix a Form from Denny Bros. The fabulously funky Fix a Form featured characters depicting some of the fruity family of Fairtrade ingredients.
Inside the 12 page, resealable, graphic packed Fix a Form were all the details customers needed to point them to the lovegeobar.com website to apply for a free world map. It was not just any world map either it was an Equal Area map which showed all areas according to their actual size and so representing Geobar producer’s countries more fairly and accurately.
A lucky listing on a blog on one of the ‘money off’ websites has helped to seal the very early success of the promotion. Speaking on behalf of NFF, a spokesperson said: ‘Geobar is popular with consumers keen to find out where their food is coming from and that it is fairly sourced. Each bar is crammed with a large percentage of Fairtrade fruit that helps Traidcraft sustain fair trade communities around the world – the free map and website show customers exactly where our growers are located.’
‘Fix a Forms are a necessity when you have lots of copy to include on pack and you do not want to compromise your brand design. They are also nicely quirky which is why we like them – we are already planning our next promotion.’
600,000 Fix a Forms were machine applied to Geobar for sell in to supermarkets throughout the UK.
The marketing team at Traidcraft and NFF are delighted with the results. The initial promotion was so popular they decided to produce another 7,000 maps to try and meet demand.
Denny Bros Ltd
Tel: 01284 701381