Angel Technology, the company that won the Queen’s award for Innovation for its cholesterol reducing cheese, is heading for more success this year with its new low-saturated fat non-dairy cream – the first of its kind to be sold in Tetra Pak cartons.
Launched in selected Waitrose stores across the country in September 2009, Heartily Healthy is marketed at health conscious consumers because it contains 75% less saturated fat than standard dairy single cream.
Available in 250ml Tetra Top cartons which ensure product quality is maintained, Heartily Healthy is also an obvious choice for green-conscious consumers because cartons have a great environmental story to tell. They are light-weight, have a low carbon profile and are made from a renewable resource – wood.
Cartons are also widely recyclable in the UK – with 86% of Local Authorities collecting cartons for recycling and a nearly quarter (24%) collecting at kerbside. And the screw-top feature of the packaging means that the product is easy to open and pour.
Anders Olsson, Marketing Director, Tetra Pak UK commented: “Innovation is key at Tetra Pak. We’re committed to increasing consumer choice, so we’re always looking to expand into new categories. This product gives even more choice to health and environment conscious consumers. We are also excited to see cartons offering new usage opportunities to consumers of cream, as has been the case in Europe for some time.”
Stephen May, Managing Director of Angel Technology, added: “Angel Technology has a good reputation for cost competitive innovation in food, so it made sense for us to be the first non dairy cream product to launch in cartons. Add the convenience of cartons being light-weight and easy to open, with their strong environmental benefits, and they were the obvious choice for us.”
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