Norwegian food group is among the range of food sector organisations currently benefitting from the De Villiers Walton ‘ZUI effect’. The SAP consulting specialist, De Villiers Walton , has announced that a leading organisation in the European grocery sector is on-track to benefit from its innovative approach to enhancing customer relationship management capabilities.

The Norwegian food manufacturer, Rieber & Søn, supplies a range of foodstuffs to grocery shops and major supermarket chains in the Nordic region and Central and Eastern Europe. The company worked with De Villiers Walton to enhance its SAP customer relationship management (CRM) systems and equip its Norwegian arm with an intuitive, user-friendly campaign and promotions application by leveraging Rieber & Søn’s existing investment in SAP CRM. The end result is a solution that will enable Rieber & Søn to better plan, manage and evaluate its in-store retail campaigns and promotions.

“We’ve used the ZUI software tool to deliver a ‘light’, highly usable version of Trade Promotions Management without the associated pain, effort and cost,” says De Villiers Walton managing director, Darron Walton.

“The immediate impact is the ability to easily access and manipulate data drawn from multiple sources when planning and launching a promotion. Going forward, Rieber & Søn will benefit from the ability to use business intelligence to examine the success and return on investment (ROI) of their promotions in order to refine and optimise future projects.”

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