With 50% of the UK market, Lincolnshire Herbs prides itself on producing only the finest range of potted herbs. They chose a perfect packaging partner in DS Smith Packaging Louth, whose teams share their passion for innovation and sustainable working practices.

Understanding that quality is an essential ingredient for this produce category, a complete review of the packaging was undertaken. The previous supplier’s box was a standard B-flute case with an opening tape. Louth recommended R-Flute®, the major new breakthrough in fluting technology unique to DS Smith Packaging. The pack was converted into a single material retail ready format. As R-Flute®’s calliper is smaller, and the flute tips are closer together than B-flute’s, the new perforated pack forms squarely and opens reliably whilst continuing to optimise board strength.

Because of the 20% reduction in calliper, more packaging can be delivered on a pallet, which means fewer pallet movements, fewer vehicles and less need for storage space. Most impressively, using R-Flute® has enabled 10,200 more packs to be stacked in each lorry, with the result that deliveries have been reduced from once a week to once every ten days.

Mr Rob Grundy, Production Manager of Lincolnshire Herbs commented, “Not only does the pack work well, but it looks great too. Critically, it is helping our business reduce costs and drive out carbon.”

DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY

Tel: 0845 260 70 80



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