Quofore, the world’s leading provider of mobile sales force automation solutions for retail execution, announced today that nearly 2,000 sales territory managers in Kellogg’s KUSA DSD Sales Team are using the Quofore mobile technology solution to plan sales visits and more effectively take and manage in-store orders for their snacks products. Kellogg joins a rapidly growing base of global consumer goods leaders, including Procter and Gamble, The Schwan Food Company and Spin Master, who have deployed Quofore solutions for instant access to sales field intelligence for improved decision making.
These Kellogg’s sales representatives across the United States use Quofore solutions – running on Windows Mobile-based handheld devices from Intermec Corporation – to place thousands of orders each week representing over $3 billion of annual snack food sales.
The Quofore mobility software enables a field sales representative to take orders quickly while simultaneously accessing customer information. The information captured by the sales force is shared with Kellogg’s management team which provides them with store level trends that are used to better develop account specific strategies. Two hundred fifty (250) Kellogg’s Sales, Marketing, Operations, and IT managers have access to the Quofore Management Suite and can view real-time data from the field and generate reports.
“Kellogg depends on efficient operations, effective marketing, and a strong sales force to maintain our leadership in the market, and the Quofore software gives us the insight we need to develop targeted campaigns, manage resources and improve overall retail execution,” said Mike Browne, Vice President, Retail Strategy, Kellogg Company. “Quofore has helped us transform our field sales order process and provides a valuable look at in-store sales conditions. As a result, we can make better-informed decisions based on real-time market conditions.”
“Kellogg recognized that its territory managers needed an easier way to take orders in the field and management needed to establish a longer term strategy and platform to support future plans and growth,” said Harris Fogel, president of Quofore Americas. “We’ve helped Kellogg accomplish both tasks by implementing an innovative technology solution that its field sales force has embraced. We look forward to helping the company continue to have immediate insight into field performance and meet its short and long-term retail execution goals.”
Kellogg and Quofore completed the project on time and on budget, with a complete implementation timeline, including training, of less than six months.
For more information, visit www.quofore.com