Oral-B®, the UK’s leading oral healthcare brand, is delighted to announce that one of the country’s top cosmetic dentists will be representing the brand as its new spokesperson.  Dr James Russell will be working alongside the experts at Oral-B® to highlight the long-term ‘money and mouth’ savings of investing in a good oral hygiene routine.

Dr James Russell is a Director of the British Academy of Cosmetic Dentistry (BACD), and the youngest Dentist to be awarded with the highly prestigious BACD Accreditation in recognition of excellence in cosmetic dentistry. Dr Russell currently practices at The London Smile Clinic and is well known for providing advice and treatment on Channel 4’s highly popular, prime-time program, Embarrassing Bodies.

Commenting on the new partnership, Dr James Russell says, “I am finding increasingly that patients ask for my tips on prevention. They want to avoid spending vast sums of money after a consultation in the dentist’s chair. Oral-B is a brand I’ve always used and trusted. We share a joint commitment to the highest level of oral care; Oral-B is certainly a voice of authority when it comes to prevention and dental care and, as a dentist, you can’t ask for a better starting point than that. My advice to patients is to continually look to improve your oral hygiene routine. The best way you can do this is by investing in a power toothbrush, and I always recommend the Oral-B Professional Care 5000 Triumph with SmartGuide, which gives real time brushing feedback and will save money on visits to the dentist in the long run.”

Helen Johnson, Oral Care Business leader at Procter & Gamble, comments, “Dr Russell will be an excellent ambassador for Oral-B and we are delighted that he believes in our products as much as we do. He has exceptional dental credentials and his work with Channel 4’s Embarrassing Bodies will help to heighten awareness of our campaigns and the importance of using good quality products to help achieve and maintain good oral health.”



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