new-smartie-doughnut-lscapeCSM United Kingdom have announced the launch of their new Smarties® Doughnut, covered with a delicious new chocolate flavour icing topped with crushed real Nestlé Smarties® with no artificial colours or flavours. This premium product has valuable high street appeal and will satisfy the demand, from children and adults, for a well deserved treat as part of a balanced diet.

The famously branded iced, ring doughnut is supplied frozen, simply thaw and serve on its own individual, branded tray. With its strong Smarties® branding, the Smarties® Doughnut makes an ideal counter display product and is a real customer pleaser, meeting all their buying expectations.

“With branded products still forging growth in bakery products it confirms the consumers’ confidence in buying into established brands that they trust, which in return creates a ready market for products such as the Smarties® Doughnuts in shops, cafes, canteens, forecourts and food halls,” says Helen Sinclair, Lead Category Manager, CSM United Kingdom.

The Smarties® Doughnut is one of a range of Nestle-branded ring doughnuts available from CSM United Kingdom that includes two more family favourites, Rolo® and Toffee Crisp®. Rolo® doughnuts are filled with a soft toffee sauce and topped with chocolate icing and milk chocolate pieces, whilst the Toffee Crisp® Doughnut, also with a toffee sauce filling is topped with crispy pieces.

Available in cases of 48 these doughnuts can add value added trade with little additional effort. Simply remove from the case, thaw and serve to meet demand.

CSM (United Kingdom) Limited

Tel: 0800 783 4697

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