Badgemaster, the UK’s leading manufacturer of engraved, ready-to-wear employee name badges has launched a new product range to fulfil the needs of the re-usable name badge market. ‘InstaBadge’, as its name suggests, enables employers themselves to create instant name badges for new starters.

“InstaBadge offers the good looks and performance of a permanent badge with all the flexibility of a re-usable one”, explains John Bancroft, Badgemaster’s Managing Director. “It’s ideal for workplaces with frequent staff changes, as new employees can be smartly badged from the word go.” The wearer’s name is held within the badge rather than engraved onto it, so employers can control costs by re-using the badge frames when staff leave. The design of the badge frames, together with Badgemaster’s long-established expertise in corporate personalisation, means that customers who prefer the re-usable option needn’t sacrifice either choice or visual appeal for economy. The new range includes 8 different styles, all available in any base colour and with plenty of space for company logos and corporate designs to be accurately reproduced.

In terms of aesthetics and durability, “InstaBadge neatly overcomes the drawbacks often associated with re-usable name badges”, explains Royal Warrant holders Badgemaster. “The wearer’s name is printed on card or tape and is held perfectly secure and level behind a protective acetate front, so there will never be any lop-sided printing or peeling corners to contend with. Badgemaster will also provide free label production software to help customers print names professionally.”

Of special interest to catering, food and beverage serving and food preparation staff the InstaBadge has a unique advantage for all environments where health and safety are paramount. Its unique patent protected design combines the fastener as an integral part of the badge and so prevents the pin ever becoming detached from the badge.

All Badgemaster badges are independently accredited to ISO9001 quality standards by the British Standards Institute.

For more information about InstaBadge and other Badgemaster products contact the customer services team on 01623 723112 or log on to

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