donald-cookeHungry birds are in for a real treat thanks to the re- launch of EMP bird feed from well known bird food manufacturer Donald Cooke.

Wanting to revitalize the packaging to increase the products impact, Donald Cooke sought the help of long-term packaging partners, National Flexible, who were happy to bring their expertise to the project.

Making full use of National Flexible’s in house graphic design agency NXL Design, the layout for the artwork was quickly drafted and made ready for printing on the latest state-of-the art Flexographic printing press.

Thanks to National Flexible’s unique strategy of holding bulk quantities of base film for printing, slitting and lamination, the order was turned around in a fraction of the lead times quoted by other film companies – in plenty of time to meet the deadline required to re-launch the product through Donald Cooke’s supply chain network of wholesalers and retailers.

“National Flexible really helped me to get this re-launch up & running” said Donald Cooke’s MD Andrew Cooke. “Their unique design service was the major factor in choosing them as my preferred supplier”, he added.

If you’re interested in stocking EMP, please contact Donald Cooke direct on 01709 365 968

If you have a new packaging project please contact National Flexible’s commercial team on 01274 685566 or


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