Artisan producers Consett Popcorn were in need of packaging film for the launch of their new retail range of flavoured popcorn. Wanting a contemporary look that would stand out from the competition and help drive new sales, they turned to Bradford-based film suppliers National Flexible, who were able to produce the film they needed to run on their VFFS packing machinery.
The packs benefit from Kodak’s high-definition flexo print technology, – NX Flexcel, which was used to reproduce the artwork for the new range.
National Flexible’s print team were able to use the innovative system to reduce the number of colours to a bare minimum, saving Consett Popcorn a significant amount against what would have been an expensive investment in origination fees.
The high quality prints were produced from a limited palette of only five colours across the two different flavours, paving the way for further speculation about the development of a more comprehensive spotless colour system which would potentially see all flexo designs printed from only four process colours plus white, standardising origination costs across the board.
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