BBC Magazines recently chose Mercury Packaging to supply specially designed bags for a world exclusive issue of Top Gear magazine. An on-shelf embargo meant the leading UK flexible packaging specialist manufactured, printed and delivered the eye-catching promotional packs within just four days of receiving the original design.
Top Gear’s February 2011 issue was the first reveal of two Italian supercars – the Pagani and a new Ferrari 4WD model. Produced from silver 65 micron cast polypropylene with a gold metallised effect, the header-style bags were superbly printed in eight colours. As well as the normal content listing, each of the 183,000 bags supplied by Mercury Packaging featured stunning images of the new cars and promoted FREE ‘Cool-Wall’ fridge magnets.
Koli Pickersgill, Group Production Manager at BBC Magazines, comments: “Mercury Packaging has been supplying us with magazine bags for many years and clearly understand our quality remits, so we knew that they would interpret and reproduce our design accurately, as well as achieve the tight turnaround required without compromise.”
Mercury Packaging has been supplying magazine bags to the publishing industry for many years including packs for promotional issues of retail magazines and protective packaging for subscription copies. A wide range of substrates from high clarity high gloss films to metallised finishes combine with state-of-the-art print technology to ensure maximum on shelf impact and brand awareness.
Bags are available with permanent or resealable closures and packing options include film on the reel and reinforced header bags, wallets and bands.
Rob Batkin, Sales Manager at Mercury Packaging, says: “We are always delighted to work with the BBC’s publishing department and the ability to meet such tight time scales further demonstrates our flexibility and unrivalled experience of the magazine publishing market.”
Mercury Packaging supplies wicketted bags in a range of styles and options: with or without gusset; tear-off perforations; punched handles; ventilation perforations; re-sealable tapes; captive flap and blockheaded. The company also specialises in high clarity PP films for display purposes as well as a variety of PE film specially designed to provide the strength and impact qualities required for protection.
Tel: 01623 759600