Maille®, France’s leading mustard producer and the UK No.1 speciality mustard (worth £3.5m and growing at 5% in the last year*), has teamed up with Paul Gayler, Executive Chef of London’s luxury 5 star hotel The Lanesborough.
The promotion offers one lucky winner a chance to have a taste of The Lanesborough in their own home. Acclaimed chef and food writer, Paul Gayler will visit their home to prepare and cook the ultimate Maille® Dinner Party for them and seven guests. Each course will incorporate different Maille® products showcasing the versatility of both Dijon and Wholegrain mustard. In addition, fifty runners up will win a hamper full of Maille® goodies including the complete range of Maille® mustards, sauces and vinegars.
Says Paul Gayler: “I am delighted to be working with Maille® on this project. I’m a little compulsive when it comes to mustard. I use Maille® in all sorts of recipes from coq au vin to cheese-on-toast. I’m looking forward to demonstrating how the delicate flavours and distinctive textures of Maille® can be used to enhance a variety of dishes”.
Set to run for circa. three months and in-store from late November, the on-pack promotion will appear on all jars of Maille® Dijon Originale (215g) and Maille® Wholegrain (210g) mustard, including the larger pot of Maille® Dijon Originale (540g).
Consumers will be directed to www.maille.co.uk in order to enter the competition and for further details.
* Source: A C Nielsen 5th September 2009