Retailers are finding that packaging with a modern and clean design improves the way fresh produce is displayed which leads to increased sales.
When buying tomatoes, consumers want the fruit to look fresh and taste as good at home as it does in the store. They also want to be sure their purchases are protected on the journey home.
The launch of LINPAC Packaging’s new range of tomato trays has been developed in response to the growing demand from packers and retailers for a design which incorporates recycled content as well as improving presentation.
Retailers and consumers benefit from excellent product visibility. The range is suitable for flow-wrapping and is available in a variety of colours which can be matched to existing product colour coding,
The tomato trays can be manufactured in HIPS with recycled content or rPET and come in a range of sizes suitable for standard, vine, plum and baby plum tomatoes in various counts.
The new trays have been developed in partnership with PG Packaging, a leading supplier of packaging to the tomato industry. PG packaging will be the main distributor of the trays to the UK market.
Ian Perkins, UK Produce Business Development Manager for LINPAC Packaging, says: “There is an increasing demand for packaging with recycled content from consumers and retailers and this new range of trays for tomatoes goes one step further. Its lightweight design not only looks good on the shelf, it retains its strength despite using the minimal amount of polymer required.”
“We have developed the range of tomato trays by working closely with PG Packaging to create a product that will appeal to consumers. They are a excellent design yet competitively priced so we are expecting strong demand for the trays, particularly for the rPET version.”
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