“Weight Watchers® benefits from having a great USP and very loyal following,” says Phil Webster, Chief Operating Officer, Icefresh the licensee for Weight Watchers iced desserts. “Our proposition is centred around taking mainstream products and offering customers the same levels of indulgence and taste, but with significantly less fat and calories. What our customers want are guilt-free treats that they can enjoy when the rest of the family is having a full fat ice cream dessert.”
Weight Watchers’ latest offering is Mini Chocolate Sticks, which rival Magnum’s Mini, but at less than 100 calories. Great to grab when you’re on the run, or just relaxing at home, they are covered with silky milk chocolate, or rich white chocolate and only 2 POINTS® values.
Also, ideal for the summer are Weight Watchers crisp wafer Cones which come in two varieties: a Chocolate & Vanilla flavoured iced dessert topped with chocolate sauce and a Strawberry & Vanilla flavoured iced dessert topped with a fruity strawberry sauce. Both varieties offer a lip-lickingly good option as they contain less than 130 calories and 2.4g saturated fat.
Icefresh Stockist details:
Tel: 01263 714700